Vintage pickup trucks could be the next muscle cars or European classics of the collectibles market. At least that is how the post office sees it.
The U.S. Postal Service is rolling out four new Forever stamps with images of pickups as a way to celebrate the rugged workhorse vehicles that have come to symbolize American culture. The USPS showed similar automotive enthusiasm when it issued muscle-car stamps in early 2013.
The featured trucks include the sleek 1938 International Harvester D-2, known for styling that mimicked luxury cars of the period; the curvy 1953 Chevrolet; the 1948 Ford F-1 with its distinctive five-bar horizontal grille, and the 1965 Ford F-100 that is emblematic of the truck market’s transition toward the angular car styling typical of the 1960s and 1970s.
Pickup trucks have been around roughly as long as cars. Beginning in the early 20th century, these vehicles made it easier for people to transport the types of cargo that previously required a horse-drawn cart.
Several car makers built pickups in the early 1900s but buyers usually had to special-order the vehicles and supply the cargo bed and other parts, which put off some potential customers. The 1925 Ford Model T Runabout with a pick-up body marked the beginning of trucks fully built at the factory. With a steel bed and a 20-horsepower engine, the Ford truck cost $281. The design caught on quickly and the company sold almost 34,000 Model T pickup trucks.
The Model T eventually developed into the F-Series trucks that Ford continues to sell today. As of 2015, there have been 13 generations of the F-Series pickup.
Pickup Trucks is being issued as a First-Class Mail Forever booklet of 20 stamps. These Forever stamps will always be equal in value to the current First-Class Mail one-ounce price.